Civentra Consulting GmbH

Conceptualization and design of communication media for the company's online presence

2026

Logo, Print, Web Design, and Email Design:

Jordan Ade Adegbite

The brand needed a professional, consistent visual identity for its corporate presence. Trust is especially crucial in the consulting industry, so the visual identity had to be professional, clear, and adaptable to multiple media.

The primary target audience consists of B2B customers, business partners, and potential clients who expect a professional and reliable first impression. The secondary target audience includes individuals who come into contact with the company for the first time via the website, email, or print materials.

The starting point was the question of how to position a consulting brand in a visually credible, minimalist, and professional way. Building on this, a basic system was developed that functions consistently across multiple applications through the use of a logo, typography, color palette, and layout principles. The layout is function-oriented and limited to the system colors #593224 and #d9b68b.

The design emphasizes clarity, minimalism, and a controlled visual language to convey competence and reliability. The visual restraint here is not a shortcoming, but rather a functional choice: in a consulting context, it enhances readability, professionalism, and brand consistency. The result is a consistent visual identity across print, web, and email.