Lyca Mobile
Concept and Design of Digital Banners
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by Lyca Mobile
2026
Concept, campaign idea, 3D visualization, and banner design:
Jordan Ade Adegbite
The banners translate Lyca Mobile’s rate plans into a visually minimalist, instantly comprehensible campaign concept. At its core is the idea of cross-border communication for people who live in Germany and are simultaneously rooted in multiple cultural or family circles. The visuals combine product information, an emotional appeal, and digital conciseness in a clear, platform-compatible format.
From a design perspective, the series is based on a recognizable system consisting of bold color blocks, typographic hierarchy, a globe, and a 3D figure. The figure serves as an identity-defining visual element and translates the theme of international connectivity into an accessible, humorous, and brandable visual language. The repeated use of the same visual building blocks creates consistency, while different headlines and compositions provide variation within the campaign.
The banners are designed to convey information quickly while also capturing attention in the digital environment. Product details, price, and features are presented in a concise package, while the visual concept adds an emotional element to the offer’s communicative impact. The result is a campaign that strikes a balance between clear advertising messaging, a recognizable brand aesthetic, and a message tailored to the target audience.
