Matcha Mindfulness

Concept and Design of the Packaging

for the Matcha Mindfulness matcha tea

2026

Packaging

Jordan Ade Adegbite

I wanted to design packaging that doesn't portray matcha as technical or austere, but rather as a warm, approachable, and visually inviting brand.

The design is aimed at young women in their early 20s who are drawn to wellness-oriented products with a soft, friendly, and aesthetic appeal.

I deliberately designed the packaging to be simple, highly graphic, and based on blocks of color, so that it is easy to read at a glance while still having a distinctive look. The playful approach was intended to give the brand a sense of warmth and lightness without making it feel cluttered.