WoW Ramen

Conceptualization and design of communication media for the company's online presence

WoW Ramen GmbH

2026

Logo

Jordan Adegbite

I wanted to develop a visual identity for WoW Ramen that didn't rely on typical Asian restaurant clichés, but rather on a distinctive formal detail of its own.

The brand is aimed at ramen connoisseurs who appreciate not only the food but also the atmosphere and visual distinctiveness.

The starting point was the abstract and aesthetic use of the “ô” from Tabehôdai. I incorporated this symbol into the logo as a central design motif and used it to create a visual framework for the brand’s identity. The design was intentionally meant to appear raw and imperfect so that the brand would come across as more direct, full of character, and less polished.

The result is a minimalist brand approach featuring a logo and initial promotional materials, which builds brand recognition through a single, distinctive symbol.